Perkins Consulting Group

Some things don't go out of date. Curiosity. Discernment. Drive.

Excellence without exception.

Perkins Consulting Group

Perkins Digital Solutions Inc. is now Perkins Consulting Group Inc.

Earned Authority

Built on decades of category-defining work.

Strategic Foresight

Seeing around corners. Creating what's next.

Disciplined Execution

Turning insight into impact. Consistently.

Independent Thinking

Unbiased. Unconstrained. Aligned to outcomes.

Lasting Impact

Results that endure. Value that compounds.

A career built across several distinct chapters.

Senior strategic advisory, available for engagements on a selective basis. The background spans production, organizational process, national strategy, product and market entry, and two decades of voluntary institutional commitment. The chapters are different. The thread running through them is not.

Formative Foundations

01
Foundations

Digital Production & Database Architecture

Breaking Through

02
Process

Organizational Process Improvement and Design

Building Momentum

03
Agency Years

Senior Strategy Lead, Automotive & Finance

Leading The Way

04
Industry Leadership

Elected co-chair, Emerging Platforms — IAB Canada

Expanding Horizons

05
Product & Market Entry

Enterprise Data Division, Ideation to Launch

Making An Impact

06
Most Recently

US Health & Life Sciences — Senior Strategy Lead

Leaving A Lasting Legacy

07
Since 2007 — Ongoing

Curriculum Advisory Board, Seneca College

The work tends to find people at inflection points.

Perkins Consulting Group

Perkins Consulting Group takes on a small number of senior advisory engagements at a time.

A go-to-market strategy that needs fresh architecture before the decisions that are hard to reverse get made. A digital capability being stood up for the first time. A team that has the right instincts but needs the right structure to act on them.

The right engagement is one where a senior outside perspective genuinely changes the outcome.

Not one where the answer was already decided and the work is confirmation. An emerging market question that requires someone who has operated in that environment rather than observed it from the outside.

Sectors have included automotive, financial services, and US health and life sciences. The thinking travels across categories.

Where This Applies
01
Go-to-market strategy & architecture Before the decisions that are hard to reverse get made.
02
Digital capability development Standing something up for the first time, done right.
03
Product, data & analytics — market entry The gap between recommending infrastructure and constructing it.
04
Organizational process design How organizations actually function versus how they think they function.
05
Emerging platforms & media strategy Questions the industry is still working out in real time.
06
Senior team advisory & coaching The right instincts, with the right structure to act on them.
07
Advisory board & strategic counsel A different kind of engagement for a different kind of need.

Most engagements fail not from lack of effort, but from solving the wrong problem.
You can't fix what you haven't named.

If you've named the problem, the next step is finding the right person to work on it with.
If you haven't, that's a fine place to start too.

Still believe the relationship matters more than the transaction?
If you do too, let's talk.

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